Labor Day revenue — did you get your share? / by Annette Tait

If not, why not? The Labor Day holiday weekend is the traditional time for a last bash of summer. People seek fun wherever they can find it — lakes, campgrounds, attractions, visits with nearby family or friends, day trips, overnights, or the full three-day weekend. Every business and community that sells items and/or provides relevant venues or services has the opportunity to benefit.

Dressing up storefronts to look appealing draws people in. Today's browsers may be back -- as buyers!

Dressing up storefronts to look appealing draws people in. Today's browsers may be back -- as buyers!

You may not have a great, big beautiful train right in the center of your downtown like Harvey, N.D., does, but ask yourself: What does your community have? What do you have that will make people want to stop, look, get out of their cars, stay a while, and walk around?

Do you have a park where families can have a picnic, play games, and relax? Is there anywhere to grab a bite, pick up snacks, or buy a souvenir? Are you near a lake or campground, or other recreation venue?

Who doesn't like food? Any opportunity to buy food or snacks can double as an invitation to stop, shop, and stay a while.

Who doesn't like food? Any opportunity to buy food or snacks can double as an invitation to stop, shop, and stay a while.

Take advantage of what you have! Show off your best assets — or better yet, team up with others on your block or in your community. Pool your resources to promote all you have to offer. 

Are they buying sunblock? Maybe they’ll want bug spray, too. Visiting the lake? Did you know there’s a neat little museum on the way? It’s just a few blocks off of Main Street, and you can see the marker at the courthouse, too — there’s a great story behind that one. Or stop by the co-op for ice cream — sure would taste great on a hot day like this! 

If you don’t have it, know who does and send them that way. The longer they stay and play, the more they’ll spend. And that’s good for everyone.

Give people a reason to stop. When they do, show them a friendly, helpful place that invites them to come back and bring their friends with them!