Harness the power of your Golden Geese. Statistically 40% of revenue comes from repeat customers.
Most people know 10-20 people who’s opinions they trust. And according to studies we are 4x more likely to purchase a product or service that has been referred to us by someone we trust.
The people who patronize your business regularly are your biggest cheerleaders. They are already out there singing your praises.
How do you show them they are appreciated and valued? How are you getting to know them? How do you market to them?
Get to know your customers. Build relationships with them. Ask questions. Have conversations. We all love being acknowledged and feeling valued. Don’t know what to talk about?? Try using the FORD formula for ideas – Family – Occupation – Recreation – Dreams
How about sending simple thank you notes. Even in this digital age, people still like little surprised in their mailbox. No need to wait for holidays or birthdays. (*note- Thank you notes are not essays! A simple ‘Thanks’ will do)
Or maybe sending a 5 or 10 dollar gift card in your Thank you note.. Doesn’t even have to be to your business. Does your customer enjoy coffee? Then maybe a card to the local coffeeshop is in order. Maybe a small 'freebie' when they use you. It doesn't need to expensive to show appreciation. You get the idea.
Who are your Golden Geese?
Katy and Annette are rural and small town /small business consultants, advocates & writers. They believe many small communities can grow from within using resources already at hand and creative strategies and leverage those to attract new families, businesses and customers.
Do you want Tait & Kate to come speak to your community or group? Email us at email@example.com
Annette & Kate
If it involves small towns, rural, business or people, we write about it. Both the good and the bad. Part of our passion is helping you be the best you can be.