(Part 2 of a 2-part series. Forgive us -- there were just too many great opportunities here!)
If you missed part one, excursions are defined as short journeys or trips -- especially when they’re engaged in as a leisure activity. They’re also a way to draw new residents and help lure employees to your town, as well as foster new friendships, build community, and showcase fabulous things in your area. And all of these things help to build up the health of the community and/or businesses that host them.
Part one looked at excursions that give locals a brief, no-hassle day or two get-away to somewhere of interest. Now we’ll look at ways to bring people to your town or area, and give them an experience they’ll want to come back for again and again.
Think local Let’s think about what our own communities may have to offer, or what entices us to other towns. Think about what you have that others don’t, or that you can show off in a different way. Put on a different perspective and think about where you’d like to go or what you’d like to see if you weren’t “from here”?
Think about what you have that others don’t, or that you can show off in a different way. Put on a different perspective and think about where you’d like to go or what you’d like to see if you weren’t “from here”?
Then figure out who those places or things attract. Are they for women? Families? Men?
How can we leverage that knowledge? How many creative ideas can you think of to reach those folks?
And don’t worry about not living in or near a city of size. In this case, size doesn’t matter! You don’t even have to leave your own town!
We just happen to live rural and are a minimum of 45 miles to a “city.” But there are many small towns nearby. Most of these towns are well under 700 people, and have the bare minimum of things to or places to shop. But they each have something to offer.
Excursions can be fun! And a fabulous way to get to know the people in your own community better.
So here are some ideas to help you get started:
If you can think of it, there’s a way to create an excursion around it: museums; walks -- think history, architecture, anything that interests people; coffee shops -- real coffee, not cafés -- or hidden gems of eateries; bicycle tours (sag wagon provided); wine tours/tastings … any activity, venue, or topic that might be of interest.
Wait! Whaaat? All of these things are already IN your town?
Then what’s stopping you? Organize an excursion -- a mini trip or stay-cation or activity -- or two to bring the good folks and their money from other towns to yours!
And don’t forget to offer them to the locals, too. I’ll bet you’ll be surprised at how many sign up.
(Part 1 of a 2-part series. Forgive us -- there were just too many great opportunities here!)
By definition, an excursion is a short journey or trip -- especially when engaged in as a leisure activity.
What does that mean to your town or business? How can you benefit from hosting excursions?
Excursions can be a draw for new residents. They can help lure employees to your town. They can foster new friendships, build community, and showcase fabulous things in your area. Excursions can help build up the health of your community and/or business.
What kinds of places or points of interest can you think of? Let’s take a look at a few ideas from other places. In this first part, we’ll look at excursions from small towns or rural areas to nearby attractions. Part two will cover excursions within a town or area, or to nearby points of interest nearby.
Mini tripsThe Queen Elizabus was a brilliant investment for the city of Garrison, N.D., where it's become one of the most popular parts of the annual Dickens Festival.
These are excursions that give people quick getaways from rural home towns to nearby cities or attractions -- efficiently, and without the trouble of driving themselves.
Akron, Colo., (pop 1700, has a small airport, primarily for privately owned aircraft. There is no branded airline that serves it. Then how did it rate a monthly excursion plane from Akron to Reno, Nevada? That’s right! For many years, folks could hop aboard an excursion flight to Reno, the “Biggest little city in the world,” instead of driving the 100+ miles to Denver to catch a plane.
The excursion flight was right in their own backyard, with people they already knew, no long lines, and a welcome committee at both ends!
Folks were met by a casino bus with a hostess on board who handed out a coupon book, free tokens, and took them to the hotel. This was a perfect getaway for rural folks!
And great for the town of Akron as well. Once folks drove in from the countryside, they would still get fuel at the gas station before going back home, many would eat the café -- before leaving and when coming home, stop at the market for groceries, and maybe even the hardware to see if the parts they ordered were in.
So many good things! And all with people who were friendly, helpful, and happy to see them and keep their dollars local.
Do you have a nearby airport? Charter planes? Small commercial planes? Or a coach (charter or party bus) service?
Where can you go? Amish Country? Jackson Hole for skiing? A nearby attraction or event? Think creatively.
The New England Snow Bus in Boston, Mass., has several pickup locations for day trips to a local ski resort. It’s a day trip -- arrive by 9 a.m., leaves at 4:30 p.m. to return. The cost also includes a lift pass. And the passengers don’t have to worry about driving or trying to load their gear in the cold. The driver does it all!
You can grab a transit bus in Sonora, Calif., and go 15 miles to the historic town of Columbia or to the Calaveras County Jumping Frog Jubilee. Cool, right? Mark Twain and all that good fun history.
Think about it -- wouldn’t it be great to hop aboard a plane or bus and leave the driving to someone else? If a day or two getaway sounds good to you, your friends, neighbors, and people from the surrounding area are likely to join you.
~Annette & Katy~
Annette & Kate
If it involves small towns, rural, business or people, we write about it. Both the good and the bad. Part of our passion is helping you be the best you can be.