(Part 2 of a 2-part series. Forgive us -- there were just too many great opportunities here!)
If you missed part one, excursions are defined as short journeys or trips -- especially when they’re engaged in as a leisure activity. They’re also a way to draw new residents and help lure employees to your town, as well as foster new friendships, build community, and showcase fabulous things in your area. And all of these things help to build up the health of the community and/or businesses that host them.
Part one looked at excursions that give locals a brief, no-hassle day or two get-away to somewhere of interest. Now we’ll look at ways to bring people to your town or area, and give them an experience they’ll want to come back for again and again.
Think local Let’s think about what our own communities may have to offer, or what entices us to other towns. Think about what you have that others don’t, or that you can show off in a different way. Put on a different perspective and think about where you’d like to go or what you’d like to see if you weren’t “from here”?
Think about what you have that others don’t, or that you can show off in a different way. Put on a different perspective and think about where you’d like to go or what you’d like to see if you weren’t “from here”?
Then figure out who those places or things attract. Are they for women? Families? Men?
How can we leverage that knowledge? How many creative ideas can you think of to reach those folks?
And don’t worry about not living in or near a city of size. In this case, size doesn’t matter! You don’t even have to leave your own town!
We just happen to live rural and are a minimum of 45 miles to a “city.” But there are many small towns nearby. Most of these towns are well under 700 people, and have the bare minimum of things to or places to shop. But they each have something to offer.
Excursions can be fun! And a fabulous way to get to know the people in your own community better.
So here are some ideas to help you get started:
If you can think of it, there’s a way to create an excursion around it: museums; walks -- think history, architecture, anything that interests people; coffee shops -- real coffee, not cafés -- or hidden gems of eateries; bicycle tours (sag wagon provided); wine tours/tastings … any activity, venue, or topic that might be of interest.
Wait! Whaaat? All of these things are already IN your town?
Then what’s stopping you? Organize an excursion -- a mini trip or stay-cation or activity -- or two to bring the good folks and their money from other towns to yours!
And don’t forget to offer them to the locals, too. I’ll bet you’ll be surprised at how many sign up.
Annette & Kate
If it involves small towns, rural, business or people, we write about it. Both the good and the bad. Part of our passion is helping you be the best you can be.