Shop Small Saturday is Nov 24th.
If you haven't already taken advantage of all the FREE marketing materials offered by American Express, now is a great time to sign up!
The Shop Small Saturday campaign was first launched in 2010 as a way help small businesses gain more recognition and to change consumers mindsets back to supporting 'local'.
Since then hundreds of thousands of businesses have taken advantage of the Shop Small / Shop Local movement. Whole communities and individual stores have special events. Everything from tying it in with an annual Santa Day Parade, to moonlight madness. The ideas are endless your imagination!
Annette and I have been "Community Champions" since the beginning. Each year we receive a giant goodie box from ShopSmallSaturday and distribute the items around to local businesses and help them with creative planning to make the most of the day. It is a pleasure and privilege for us to help other businesses. This year is no exception.
FREE! FREE! FREE!
FREE online listing for your business or community.
FREE ready made marketing materials- signage, banners, bins, pens, doggie bandanas and more
FREE customizable marketing materials
FREE inspiration!- Check out the ShopSmall Blog
FREE event flyers and check list
Have FUN with it! Make it a community event... Yes- we know, small businesses have to be particularly creative in holiday marketing. Trying get your slice of the available dollars isn't always easy. Partly, by clinging to the perception is that "everybody" goes to XYZ town to shop, some small businesses hamstring themselves.
Be Crazy! Be Creative! Involve everybody! Start spreading the word. Shop Small CAN easily be used year round and customized to suit the season and your particular needs.
And remember- Shop Small applies to ALL businesses. The local café/bar, the hardware store, plumber, barber, accountant, gas station... well- you get the idea.
Annette & Kate
If it involves small towns, rural, business or people, we write about it. Both the good and the bad. Part of our passion is helping you be the best you can be.